Monday, December 13, 2010

Transformation in a Magazine

The Atlantic turned a 1.8 million dollar profit, the first time they hadn't lost money in a decade.
“We imagined ourselves as a venture-capital-backed start-up in Silicon Valley whose mission was to attack and disrupt The Atlantic,” said Justin B. Smith, president of the Atlantic Media Company, who arrived at the magazine’s offices in the Watergate complex in 2007 with a mission to stanch the red ink. “In essence, we brainstormed the question, ‘What would we do if the goal was to aggressively cannibalize ourselves?’ ”

Bailouts and welfare can be helpful at times but can also block the process of transformation from occuring; in business, individuals, and society. (nytimes)

No comments:

Followers

Labels

Archive

My "Those I know personally" Blogroll

My "Asheville Related" Blogroll

My "The rest" Blogroll